I often meet people who have been ill-informed about LinkedIn by reading some muppet’s misguided and ignorant post on LinkedIn.
I have fun exposing this myth and the numpty giving the misguidance!
Here’s 10 of the most common that I get:
1. Only post business content
Your worst posts will be your business posts! Your best performing posts will be your personal ones about you, your passions, your family and your life in your country.
People buy people not companies on LinkedIn
2. Never post personal content
Actually if you ONLY posted personal content your engagement would be sky high.
People want to know what other people are like, doing and what they think of life in their city, that’s why personal posts work, it’s human nature.
3. Use the company page to market your company
Literally pointless. Your company page will get less engagement than your personal page.
Use your personal page to market your company.
Use your company page to tick a box, no more.
You can’t send messages or use Sales Navigator Advanced on your company page only your personal page and that’s where your qualified leads will come from.
I even tested the new Premium Company Page and that doesn’t work either.
Focus on your personal brand on your personal page not your company page.
4. Don’t put links in your posts
Utter rubbish.
I put multiple links in 100% of my posts from the source of the story to my LinkedIn smartlink to my LinkedIn newsletter and all of them go viral to varying degrees based on the popularity of the content, nothing to do with the links in the post.
It’s a myth that “LinkedIn punishes posts with links in”.
No idea why anyone would think this because LinkedIn wants the user to know the source of the story and also viewed a LinkedIn SmartLink which are both links.
5. Put Extra Information In Comments To Your Posts
For some reason people think that if you put part of your post like a video or a link or something directly related to the post in your comments that this encourages people to view it.
Actually it has the opposite effect.
Who has the time to actually go through your comments to find some content that should have just been put into the original post? Life is truly too short to be playing such silly games!
6. Don’t edit your posts once published
Again rubbish. I make mistakes all the time on my posts because I write them and I maybe use AI for spellcheck and grammar NEVER the actual posts themselves but AI makes mistakes too.
So when I see a mistake after a post has been published I edit it.
It never changes my posts’ performance. Another myth.
7. Answering comments looks needy
On the contrary answering comments looks like you wish to engage with your followers, is polite given that they took the time to comment and looks like you are actually on LinkedIn and engaging.
Not answering comments is the best way to kill your post as LinkedIn then sees this and the lack of mutual engagement and kills your post.
8. Only post once a week
LinkedIn is like an online newspaper so if you only post once a week and people wish to view your content on other days then you will be missing opportunities and you will be letting your followers down.
It’s also oxymoronic and arrogant.
Only 16% of LinkedIn users use LinkedIn every day so if you don’t post on the day that they use it you will miss the chance for them to see it.
It’s also very arrogant to think that people are just waiting for your post when they have many other creators to choose from!
Your posts today are tomorrow’s fish and chips wrapper as the saying goes about stories published in newspapers.
By posting every day you’re actually maximising your chances of your content being seen, read and engaged with by the most amount of people.
Only 7% of your followers may see your content unless it goes viral so the more posts you share the more your chances of being seen happen.
These of course have to be engaging and interesting posts, mostly about you and your local area not merely about your business as that’s the best way of not being engaged with and to be unfollowed.
Posting more quality content and you will be rewarded with more engagement and more profile views too.
You will also have more data on what is the zeitgeist of the moment and what people really care and are passionate enough about to view, read and engage.
You literally can’t post too much quality content just as with any online newspaper and you are the editor of your own online newspaper.
9. Reposting helps your posts and is the same as publishing an original post
Nope on both points.
Reposting is lazy and will get minimal if any engagement especially when you repost from your company page.
LinkedIn likes original posts to be published by you not rehashing other people’s posts and reposting them pretending that they’re yours.
You will note that 9/10 your likes and comments on a repost are actually from the original post not your repost.
Reposting also does nothing for your post, commenting does the most.
10. Premium is not worth it
LinkedIn are now making sure that if you really wish to use LinkedIn to market yourself and your company that you HAVE to have Premium and/or Sales Navigator Advanced.
This gives you the ability to have 5 dynamic banners on your profile, a premium custom button that you can use for your website or smartlink that appears at the top of your profile, in a search of you and at the top of every single post that you do, you can see everyone who views your profile, you can use inmails to message them, you can be Open Profile and accept any message for free, you can send out unlimited personalised invitations and you can add media into your services section.
What do you think?
If you would like to meet up to discuss how we could enhance your personal branding and LinkedIn marketing to achieve your professional objectives, such as finding you new clients or a new job send me a DM for free on LinkedIn. Our highly recommended services are here on this LinkedIn SmartLink:
https://www.linkedin.com/smart-links/AQGS3feLbTqHug
If you don’t wish to take up our done-for-you LinkedIn marketing services you may be interested in my brand new “LinkedIn Coaching and Do It” With You Service, details here on this LinkedIn Smartlink:
https://www.linkedin.com/smart-links/AQFwWzCbQ4cw2Q
