Activate your LinkedIn Newsletters: this is a very effective way of communicating your content. It also has the added advantage of having an invite sent to all of your connections and followers and they then subscribe, they opt in.
This had the added advantage of then being sent to their email by LinkedIn inbox not their LinkedIn inbox and gets around the anti-spamming rules or Google/Apple/MS by being from LinkedIn (it actually says “via LinkedIn” on the email.
It also means that subscribers do not need to be on LinkedIn to receive it as they can read it in their inbox or LinkedIn which enables your content to be read by some of the 84% of users who don’t view LinkedIn every day or the 60% who don’t view LinkedIn every month.
Of course once you start a newsletter you need to create new newsletters on a regular basis to keep engaging with your subscribers.
Once you have created your first LinkedIn Newsletter change your Activity setting to Newsletters to change the focus from your posts to your Newsletter to amplify and showcase your latest LinkedIn Newsletters visually and effectively.
Your newsletters should be about your expertis and your passions and split your audience into segments and niches.
This way you can target specific parts of your audience about relevant topics of interest.
These are my FIVE (the maximum that LinkedIn allows):
Singapore Life:
Subscribe to my Exclusive LinkedIn newsletter: “Singapore Life” here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7276001087235469312
How to become a LinkedIn Rock Star:
Subscribe to my Exclusive LinkedIn newsletter: “Tips on How to Become a LinkedIn Rock Star” here: https://www.linkedin.com/newsletters/become-a-linkedin-rock-star-7281110941574877185
Being an Entrepreneur:
Subscribe to my Exclusive LinkedIn newsletter on “Being an Entrepreneur” here: https://www.linkedin.com/newsletters/being-an-entrepreneur-7281107947839991809
Fck Pop, Let’s Rock:
Subscribe to my Exclusive LinkedIn Newsletter on metal music, called FCK POP, LET’S ROCK! here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7288413551373783040
The Toon Army:
Subscribe to my Exclusive to LinkedIn Newsletter all about Newcastle United called The Toon Army This Week here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7346755918992175104
What do you think?
I have five very specific, tailored services, each one personalised to you, details here:
Ultimate Lead Generation LinkedIn Marketing Service for Entrepreneurs to win new clients:
https://www.linkedin.com/smart-links/AQHOCRVftI1wAw
Job Seeker service to find you a new job or NED/fractional/advisory/paid speaking roles:
https://www.linkedin.com/smart-links/AQEYlrPlsVKVTg
LinkedIn Company marketing service to market your firm through your LinkedIn Company Page and CEO’s LinkedIn profile:
https://www.linkedin.com/smart-links/AQH_dmdnPGHOHQ
My Linkedin Coaching and Do It With You Service for those who don’t want us to manage their LinkedIn profiles but do want help to enhance their personal brand on LinkedIn:
https://www.linkedin.com/smart-links/AQFwWzCbQ4cw2Q
My highly recommended LinkedIn Masterclasses and Keynotes on becoming a LinkedIn Rock Star:
https://www.linkedin.com/smart-links/AQGHDyhdn13vJg
