Market your firm through your personal posts on LinkedIn.
Time and time again I get potential clients who start by saying that they wish to market their firm on LinkedIn through the company page.
I point out that no one engages with company pages, they engage with founders and executives who work for that company on their personal LinkedIn pages instead. People buy people they don’t buy companies on here. You can’t take a company for a drink but you can take the founder of that company for a drink.
That’s how LinkedIn works. It’s a people platform not a company platform. Once clients have signed up with us we show them with real data.
We create and share company posts on LinkedIn for our clients which often get no engagement and then we post personal posts on LinkedIn which are always the most viewed, the most engaged and the most effective at marketing that firm through that person.
Personal posts always beat company and business posts on here.
People engage with people here, not companies.
If you don’t have the time to do this yourself my team and I would love to help you with your content creation and sharing on LinkedIn, details here : https://buff.ly/3IQjykd
